Stockholm 18th of August

Odd Mollys Chief Designer Karin Jimfelt-Ghatan has been awarded the most prestigious design award – Damernas Världs ”Guldknappen 2008” (The Golden Button 2008). The award was given to Karin at a ceremony in Stockholm on Thursday the 14th of August.

A united jury stated their decision as follows:

”This years “Guldknappen” (The Golden Button) winner is more than a fashion label. It is a concept, an own ageless style. A proof that fashion sagas can come true. The winner has transformed the feeling of a quiet and beautiful Sunday morning to success clothing loved by women of all ages, everywhere. She has beat the category competition both domestically and internationally. We honour Karin Jimfelt-Ghatan for Odd Molly who has given the modern folklore a new successful face.”

In the jury; Mona Johansson, Chief Editor of Damernas Värld, Martina Bonnier, fashion Editor of Damernas Värld, Tom Hedqvist, Principal of Beckmans College of Design, Salka Hallström Bornold, fashion journalist och Karina Ericsson Wärn, fashion journalist.

- Damernas Världs ”Guldknappen” is Swedens most acknowledged design award, and perhaps the biggest confirmation a designer can get in Sweden. I think the price – which is gaining more and more recognition internationally – inspires many fashion designers. I´m very proud of the award which I share with my colleagues at Odd Molly says Karin Jimfelt-Ghatan, Chief Designer at Odd Molly.



For more information and interviews please contact: Jenny Annerhult, +46 70 742 2529, jenny@oddmolly.com

Pressimages can be downloaded at Odd Mollys website www.oddmolly.com under "press".

Odd Molly is a Swedish designer fashion label, founded in March of 2002. Odd Molly designs are sold thru some 1600 boutiques and better top department stores in 38 countries. In the short history of the company, Odd Molly has won numerous awards such as ”Export Company Of The Year”, ”Retail Brand Of The Year”, ”Shooting Business Star Of The Year”, ”Intnl Prêt-à-porter Award” etc. Odd Molly is a public company on the Swedish Stock Exchange ”First North”. The birth- and growth story of the Odd Molly company is something else and has drawn great attention.

Odd Molly International AB, Kornhamnstorg 6, 111 27 STOCKHOLM Telephone: +46 8 522 28 500 www.oddmolly.com

Stockholm 11th of August 2008

Prior to the presentation of the Odd Molly Spring and Summer Collections for 2009, a new web site and a global online campaign will be launched.

The site is unique and is wholly created from Odd Molly designed fabrics.

- The entire oddmolly.com site, including the actual window in the web browser, is designed in our fabrics, reports Per Holknekt, the founder and Brand Manager at Odd Molly. This is a fantastic way for us to show that we are interesting, product-oriented, non-digital and sufficiently seductive. The internet is a very important channel for us, since it reaches out to all markets where we operate. Also, it is accessible round the clock.

As part of the site launch we are also running a campaign at the following address: www.oddmolly.com/browser.

- This is a creative way to take the fabric concept a step further, says Martin Stadhammar, Creative Director at the Digital Presence Agency, Albert Ken. Entering the address in your web browser allows you to surf all your favourite sites – but in Odd Molly fabrics! We have, quite simply, made the net a more attractive and a more comfortable, cosy place!

The campaign will be extended to fashion blogs worldwide. Bloggers will be able to download buttons from the www.oddmolly.com/share address which will make it possible for their visitors to experience the blog in Odd Molly fabrics.

The web site and the campaign are to be launched in the next few days.



Odd Molly is a Swedish company that designs, markets and sells women’s fashion worldwide through external retailers. The company is represented in around 1600 shops in 38 countries.

Albert Ken is a Digital Presence Agency that takes full responsibility for its clients’ presence online and places focus on communication, strategy and business development.

Contact Odd Molly: Per Holknekt. per.holknekt@oddmolly.com

Contact Albert Ken: Martin Stadhammar. martin.stadhammar@albertken.com Tel + 46 70 253 44 40

Stockholm 21st of July 2008

The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this partnership will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre. The Odd Molly Premiere Runway Show begins at 10.00 pm, doors open at 8.00 pm. Helena Christensen is Odd Mollys hostess for the evening.

There will be a photo shoot the same week, to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.

Per Holknekt, Creative Director at Odd Molly, reports: ”Well, the decision to contact this dream girl for our campaigns was something of a long shot. But Helena really likes what we do and our partnership is the result of a super simple negotiation. We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly… and for that matter… the reverse is also true. This seems like a strong statement, but we operate at the elite level and we all feel that this partnership is just self-evident”.

Helena is being flown in from New York for the job and her photographer, White Russian Yelena Yemchuk, will be flown in from Kiev. Yelena has previously worked as campaign photographer for companies such as Lacroix, Dries van Noten, Kenzo and Cacharel, to name just a few. The Odd Molly advertising campaigns with Helena Christensen will be published from January 2009.
Stylist for the assignment is Swedish Eva Lindh Design Manager at Odd Molly is Karin Jimfelt-Ghatan Creative Director for the campaign is Per Holknekt

Public Relations Contact at Odd Molly: Jenny Spångberg, +46 70 742 25 29 ( jenny@oddmolly.com )

Odd Molly: Odd Molly is a Swedish designer fashion label, founded in March of 2002. Odd Molly designs are sold thru some 1500 boutiques and better top department stores in 38 countries. In the short history of the company, Odd Molly has won numerous awards such as ”Export Company Of The Year”, ”Retail Brand Of The Year”, ”Shooting Business Star Of The Year”, ”Intnl Prêt-à-porter Award” etc. Odd Molly is a public company on the Swedish Stock Exchange ”First North”. The birth- and growth story of the Odd Molly company is something else and has drawn great attention.

Helena Christensen: Helena Christensen is certainly one of the leading supermodels of the 1990's. She has had one of the most diverse careers of those belonging to this elite group familiar to most everyone. A veteran of the fashion runways and trade magazines, Helena is still one of the most in-demand models.

The leaders of the fashion world have endlessly showered praise about Helena's captivating looks. The late designer Gianni Versace said she has the most beautiful body. Karl Lagerfeld described her as possessing a figure type that's very rare. Nobody has better legs, John Galliano comments, she fills clothes with life and fire.

In addition to these more traditional modelling opportunities, Helena has also worked in various film and television projects. These include: the MTV fashion show Fashionably Loud, the 1992 independent film Inferno, and Chris Isaak's hit music video Wicked Game.

Born on Christmas day in 1968 to a Danish father and Peruvian mother, Helena grew up in Denmark. Her childhood interests included music and photography. Today she lives in New York with her son Mingus, 8 years old. Her interests includes painting, photography, interior decorating, and Rock music. And she has her own boutique in New York called BUTIK with Leif Sigersen. She is also very much involved with charity and her work includes supporting CCPI, and FoodBank NY, just to name a few.